Communications Operations: Voter Mobilization

During the 2024 United States presidential election, Black Leadership PAC ran a Pennsylvania voter mobilization program designed to reach infrequent multicultural voters through a combined strategy of online outreach, community events, and hyper-local influence grounded in trusted community voices, Philly-based creators, and high-recognition entertainment partnerships. I served as an embedded consultant running the rapid-response communications and publishing function on Instagram and LinkedIn, keeping the PAC’s channels active as a stakeholder-facing record of execution that donors and partners could assess in real time.

My role sat at the intersection of field operations and public narrative: translating live field intelligence into publish-ready language, building lightweight creative systems that made decentralized raw content usable, and coordinating approvals, sequencing, and cross-posting so distribution stayed aligned with turnout activity across Philadelphia and the broader Pennsylvania footprint. In parallel, I operationalized high-profile collaborative posts—most notably with the cast of Power—by leading the publishing and approvals workflow from asset intake through leadership review and timing across accounts.