Digital Partnerships: Survivor-Led Storytelling Campaign

Supported a multi-arm social advocacy campaign amplifying women fast food workers speaking out about on-the-job harassment, alongside a broader operation that included press and organizing. My contribution focused on the communications layer: revitalizing the messaging to center survivor agency rather than “victim” framing, and building a creator-led visual identity content campaign designed to carry the story with empathy and clarity on social.

To execute the visual layer, I sourced, contracted, and partnered with illustrator and influencer Liberal Jane to produce original illustrations that made fast food work legible and relatable, translating campaign themes into shareable posts with disciplined copy and emotional accuracy. A featured post generated 21K+ likes and 100+ comments, and the broader campaign’s narrative circulated through outlets including Vox, The Cut, and The Guardian.