Vendor Management: Guerrilla Marketing Tactic for Social Advocacy Campaign

Led communications and vendor management for an integrated advocacy campaign using guerrilla marketing tactics in the built environment to drive digital visibility and engagement. Defined the activation mix (wheatpaste posters, sidewalk chalk, and street-level sticker placements across high-traffic urban infrastructure) and developed a sunrise/sunset palette to reinforce the “rising” message (voices and wages) of the broader campaign. Oversaw project communications, with vendor, Big Bowl of Ideas responsible for iteration, design, production, and installation.